“Targeted Demographics” explores the deceitful lies advertisers tell in order to recruit potential customers to buy their products. The character of Nancy, a dangerous and beautiful genius, rebuffs the lies and fights back. The main character and narrator is a advertising guru, Joseph Rossetti, whose motto is simply, “It is okay if I know it is a lie as long as my targeted audience believes the lie and buys the product.” He has made a lot of money but he has never come up against anything like Nancy. The chemistry between the two is combustible and deadly.
I strongly recommend this great novel.